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千禧一代:可以成功的关键在于持续改进

William Craig 2018年09月28日

只要努力进行持续改进,任何公司都有机会收获成功。

Photograph Getty Images

领导力内部网络是一个在线社区,最有思想、最具影响力的商界人士将在此回答关于职业与领导力的问题。今天我们的问题是:保持公司成功的最佳途径是什么?以下为WebpageFX创始人兼总裁威廉·克雷格的回答。

世界上不存在适用于所有公司的商业模式。但任何公司都有机会成功——只要它们能够采纳这种集体思维:努力进行持续改进。如果一家公司持续寻求自我改进,成功就是水到渠成的事情。你的团队会变得效率更高,客户会得到更好的成果,你的流程会变得更有效率。这些变化可能会从小处开始,并且要花几周、几个月甚至几年的时间才能初见成效,但我敢保证,未来你一定会感谢自己最初的决定。

商业世界的图景一直在变化。在许多不同行业,新的成功指标正变得越来越重要。许多公司遇到的一项巨大挑战在于,它们认为这些指标与传统商业模式没有任何关系。例如,可口可乐公司在2014年发布的一项研究显示,许多CEO相信,盈利能力和股东价值未来依旧是最重要的成功指标。但未来的领导者(尤其是被称为千禧一代的80后和90后)却认为,作为预测公司成功的指标,环境和社会影响、未来人才的培养,以及创新能力,将变得越来越重要。

在你的公司努力进行持续完善的过程中,这些未来的成功指标也会随之发展。如果你的日常任务包括解决团队效率低下的问题,未来你便会学会如何促进创新,如何解决人才招聘与培养等问题。简而言之,你要学会一家公司如何主动进化。如果你认为公司目前缺乏自我完善的动力,你可以从下面几个方面入手,将这种思维融入到公司文化当中:

你是否已经将工作做到最好?

你的公司应该做些什么来创建更好的产品,或改善服务质量?如何让你的客户变得比现在更满意?或许,目前你并没有进行这些改变的时间、资源或人力,但只要你能持续跟踪这些改善措施,只要有机会便付诸实施,你肯定能看到成功的曙光。即便是提高员工效率和积极性,也能影响公司财务上的成功,所以为什么不在力所能及的范围内做出一些改变呢?

不要忽视“小事情”

许多公司倾向于匆匆处理低优先度的项目,根本不去考虑如何完善这些项目。你应该问自己,即便是最普通的工作,是否也可以进一步优化。这一点非常重要。随着时间的推移,这些看起来并不重要的改进,将对公司总体运营产生积极的影响。寻找改进措施的过程,可以促使团队持续提高效率和质量,最终提高客户的满意度。

研究自己的成功

从失败中学习固然重要,但总结成功经验同样重要。当你的公司取得了一次巨大成功时,你是否从中学到了什么?你有没有将那次成功的某些策略,应用到日常流程当中?取得一次巨大的成功当然是好事——比如获得一份大订单或一位满意的客户——但一次大的成功并不能带来持续的成功。在养成持续改进的思维之后,你需要研究哪些方面对公司有好处,并尽可能地将其融入到日常流程当中。(财富中文网)

译者:刘进龙/汪皓

审校:任文科

The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question: What’s the best way to keep your company successful? is written by William Craig, founder and president of WebpageFX.

There’s no surefire business model that will make every company successful. However, any company can achieve success if it adopts this collective mindset: strive for continual improvement. When your company is continuously seeking ways to improve, it naturally changes for the better. Your teams become more productive, your clients receive better end results, and your processes operate efficiently. These changes may start out small and take weeks, months, or sometimes years to come to fruition, but I can promise you will thank yourself later.

The landscape of the business world is changing. Across many different industries, new success indicators are becoming increasingly important. The big challenge for many businesses comes in considering that these indicators have very little to do with traditional business models. For example, according to a 2014 study by Coca-Cola, many CEOs believe profitability and shareholder value will remain as indicators of success in the future. However, future leaders (specifically those coming out of the millennial generation) believe that indicators such as environmental and societal impact, development of future talent, and innovation will be more important predictors of company success.

When your company strives for continual improvement, many of these future success indicators develop out of necessity. When your everyday includes addressing inefficiencies among your teams, you end up learning how to be more innovative and how to address talent acquisition and development in the future. In short, you learn how to proactively evolve as a company. If you think your company is lacking in its current drive for improvement, here are a few ways you can begin to incorporate this mindset into your culture:

Are you doing your best work?

What could your company do to create better products or improve the quality of its services? What would make your clients happier than they are right now? You may not have the time, resources, or personnel to make these changes right now, but if you keep track of these improvements and implement them when you have an opportunity, you’re sure to see success. Even finding ways to improve employee efficiency and engagement impacts your company’s financial success, so why not improve all that you can?

Don’t ignore the ‘little things’

For many companies, it’s tempting to rush through low-priority projects without considering how they could be improved. But is important to ask if even your most ordinary work could be streamlined or enhanced in some way. Over time, these seemingly unimportant improvements can have a positive impact in how your company operates as a whole. The search for improvement keeps teams improving their efficiency and quality, ultimately leading to happy clients.

Study your successes

It’s important to learn from failures, but its equally important to take note of your wins. When your company has a major success, do you study it? Do you take strategies from that success and implement them into your everyday processes? While it’s nice to experience a big success — be it a sale or a happy client — one big win does not drive continued success. With a mindset of continual improvement comes the need to study what’s working well for your business and integrate it into as many processes as you can.

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